Last week I did a soft launch of Blood Royal and experienced good results with this and other titles. Sadly, sales and shares have dropped off for the last few days. No worries, because I had already planned a KDP Free Day promotion for 8-7-15.
Which brings us to the oft asked question; do free days still work?
My experience is that they do, but not like before. There is simply too much competition. In a free market, that means the consumer wins. So to look at the bright side I reminded myself that I am more of a book consumer than producer. For every book I publish I must read between twenty to one hundred fiction and nonfiction titles, depending on the length and complexity of my work-in-progress.
As usual, I am breaking some promotional rules. The best practice in the past has been to do at least two days free to build momentum. I think that works, but only if you have quality paid advertising on both days. Due to budget constraints, I am doing one day and using Bknights as my paid advertiser. With luck, I will combine Bknights with Freebooksy for my next promotion.
Other writers do giveaways and actively pimp their newsletter. These are promotional methods I should use, and will, when I have more time. In the mean time I mostly write and play at designing book covers.
In other news I am strongly considering putting up some of my titles for audiobook audition on ACX because my current narrator is between studios. He’s really good. Finding someone new has many dangers, but we’ll see, won’t we?
If you haven’t scored a copy of Blood Royal, tomorrow (8-7-15) would be a good time to check the series out (keeping in mind that Blood Royal is episode 2).